Our Story

We are a family run business located close to the coast in Devon. The company was born out of a mutual love and passion for well designed and beautifully crafted products. Our love for interior design and styling has a strong influence on our collection and we want you to be proud of your creations and display them in your home. 

The Founders

Annie  

Annie is the artist and designer/maker behind the embroidery and homewares label. She grew up in the sunny south of England in the 1970’s and has happy memories of being creative from an early age. She first learnt to embroider in primary school which sparked a love of textiles and sewing. This progressed throughout her education, culminating in a degree in textiles. After graduating she worked for a number of interiors fabric houses and was involved in both the design and creative process.

With over 20 years experience her career path has seen her follow an eclectic journey as a Visual Merchandising manager, curator, photographer and illustrator. During her profession she has been fortunate enough to collaborate and produce works for musicians, international DJ’s and producers, has exhibited at a variety of galleries and venues and has also been featured in top class publications.

Becoming a mother to two beautiful children, she put her artistic passions on hold to concentrate on their new lives together. Fast forward to the present day, Annie spends her time designing and stitching up the wonderful range of embroidery kits and panels available in our collection.

Nick 

Nick is not only Annie's husband but also the co-owner and manages the planning and operational side of the of the business. With over 30 years of retail and customer service experience he's perfectly suited to the role. His technical expertise is the Ying to Annie's artistic Yang!!

Our Ethos

We always endeavour to utilise materials that have less of an impact on the environment. Wherever possible we aim to use UK based suppliers, materials and businesses for our processes. Great skill and care goes into creating our products, we select the best quality materials and never cut corners on quality.

The Process

Designs start their journey from Annie’s vast array of illustrations, paintings and photography where she draws her inspiration from her beautiful surroundings and wonderful environment. 

Fabrics, colours and textures are very carefully selected. Individual pieces are hand cut and then stitched using hand & freehand machine embroidery techniques. Annie uses these processes in the same way a painter uses a brush to illustrate her work and bring the final compositions and products to life.

“We’re meticulous in our work and passionate about our products and our customers - We believe in making products of the highest quality and we strive to offer the best customer service and value possible.”

Annie and Nick Shells Lampshade
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